As VP of Digital Video Production at BET, Amber Mike led YouTube strategy and content development, fueling over 600 million annual views and building a powerful, culturally connected digital community. Her platform-first approach transformed audience insights into lasting brand loyalty and growth. Under her leadership, the launch of Sip N Smoke with Cam Newton—produced in collaboration with a third-party production company—became BET Digital’s first original series in over three years to organically reach nearly 3.5 million views, achieving this milestone without paid media support.