BIOGRAPHY

1,500+ hours of produced content across television, digital, livestreaming, and podcast media. 600M+ annual views. $15M+ in brand revenue. Webby Award winner. $6M raised for cancer research. Two VP promotions in five years. One mission that makes all of it matter.

A rare combination: equal parts showrunner, operator, strategist, and creative executive with C-suite experience and a proven record delivering at the highest level for brands and platforms that demand excellence. Senior creative content and branded entertainment executive with a career spanning two decades across the industry’s most recognized names in broadcast, streaming, digital, and live event production. In just five years, promoted from Senior Director of Digital Production to VP of Digital Production to VP of Branded Content and Integration at one of the world’s most recognized media companies.

A commercial track record built across multiple networks, studios, and platforms over two decades. Equally at home on the production floor and in the C-suite, with the drive and range to do both exceptionally well. Drove $15M+ in brand revenue for Fortune 500 partners including McDonald’s, Walmart, Toyota, P&G, Xfinity, and more, with brand relationships spanning Lincoln, Apple, SMARTWATER, and others that reflect a commercial instinct built across two decades of premium production. Built branded content frameworks, playbooks, and sellable formats that improved integration quality, supported renewals, and scaled across platforms. As a physical production leader, managed $3M+ in annual production budgets across live, branded, digital, and streaming formats. Operated successfully in approval-heavy environments requiring Legal, Compliance, and brand alignment on every asset.

The full package is rare: creative development and trend forecasting instincts that build commercial frameworks that turn creatives into audience scale and advertiser revenue. The production expertise and brand integration strategy to execute it all are evident in the numbers. 600M+ views, $15M+ in revenue, and repeat business across Fortune 500 partners in multiple sectors. The sweet spot has always been culture. The next frontier is health equity.

In May 2023, a Stage 3 colorectal cancer diagnosis reframed every skill, every credential, and every story ever told. As the 2025 patient speaker at City of Hope’s Spirit of Life Gala, helped raise nearly $6M for cancer research and patient care. As a guest panelist for the American Cancer Society and NCCRT, brought the rare perspective of both media executive and patient to conversations about caregiver communication and early screening. In July 2026, taking the mainstage at a national health equity conference in Washington DC on the untold equity story behind the Age 45 CRC screening shift.

Two decades of media expertise and a deeply personal health journey are a powerful intersection. Health equity, branded content, and media are the white space — the stories that need to be told for the benefit of future patients and the companies with solutions for what they will face. It is urgent, actionable, and emerging. The forecasting instincts that built a career on bets that paid off for clients, productions, and platforms say this space is the next frontier. The companies moving ahead of the curve need someone who has already been there. That is exactly what this career has been built to do.

The through line is always the same — smart, monetizable, culturally resonant content that moves audiences and delivers for partners. Great content is the constant. Open to VP and SVP level opportunities where vision, culture, and commerce intersect.